Issuu is a digital publishing platform that is used by a large number of publishers to publish their magazines, catalogs, and newspapers. Issuu includes an inbuilt exceptional browser that allows for life like browsing of magazines. It also includes an ability to download a published document in PDF format. Issuu allows the publication of a large number of documents. It boasts, as of date, 33 million monthly readers with over 2.4 billion impressions a month and nearly 250, 000 new publications per month. Issuu has won various awards including being one of the TIMES top 50 websites of 2009 alongside such websites as Google, Flickr, Facebook.
Issuu implements a highly realistic and customizable viewing of publications which includes items such as portfolios, books, magazine issues, newspapers, catalogues, brochures, reports and various other print media. Issuu integrates itself with various social networking sites such as Facebook and Twitter to promote publications uploaded onto its website. The publications on Issuu can be viewed online and downloaded if allowed. The view itself of the publication is animated with page flips and can be easily viewed in any web browser on a full screen. It is an immensely popular website that also allows users to engage with the publications and publishers thus allowing the publishers to build and increase their audience.
Issuu has also released a new feature known as Smart Look which allows other websites to convert hosted documents into digital Issuu editions so that readers do not have to download documents to read them. Issuu was founded in 2006 and later launched in 2007 by Michael Hansen, Ruben Bjerg Hansen, Mikkel Jensen, and Martin Ferro-Thomsen.
Issuu offers a premium package. The premium package of Issuu (Issuu Pro) includes such features as letting readers ‘View Inside’ before buying, monetizing valuable content in back issues, Search Engine Optimization (SEO), copyright protection and safe Amazon hosting. Issuu Awards include the aforementioned TIMES top 50 websites of 2009, 2009 Webby Awards Honoree and a 2008 South By Southwest finalist.
Issuu is used by a large number of publishers all over the world. A list of some of issuu’s reputable users is as follows:
- The New York Times
- The World Bank
- United Nations (UN)
- T Mobile
- Sales Force
- King’s COllege London
- Oxford University press
- Cambridge University Press
- Random House